Mobile Optimized Website: Swedish Fashion brands 2011 Q3 (sequel)

Introduction:

Living my life through my smartphone, in a digital euphoria and fashion in my heart. Are the Swedish Fashion brands enhancing my mobile fashion experience with a mobile optimized website? The swedish smartphone market has exploded(http://sverigesradio.se/ 2011/02/08) and new research portrays the UK as a smartphone-addicted country(http://mashable.com /2011/08/04/).

This is a sequel on my previous post: Mobile optimized website: Swedish Fashion brands: an Evaluation (2011/05/22). This evaluation is carried out with iPhone4 and Samsung Galaxy S II.

Summary:

Fashion is in a constant change but the mobile optimized fashion websites, to enhance customer fashion experience is still waiting for its change and makeover. I've reevaluated 21 Swedish Fashion brands websites with iPhone4 and Samsung Galaxy S II. 
H&M is the only Swedish Fashion brand that today has a mobile optimized website. Four Swedish Fashion brands are using Flash; Björn Borg, Blank, Fifth Avenue Shoe Repair (Brand website) and J. Lindeberg (Corporare website).

Limitation and approach:

This investigation is a sequel on Mobile optimized website: Swedish Fashion brands: an Evaluation (2011/05/22).
Market Segment: Sweden.
Used mobile (smartphone) device: iPhone4 and thanks Alexander Stenbacka for performing the investigation withSamsung Galaxy S II.
Used web browser: Safari and Android Webkit browser.
Time period: 2011-08-05 – 2011-08-07
[JPS] my own subjective comment/reflections.
Step 1) Search fashion brand name on Google (mobile version)
Step 2) Enter website landing page via link
Step 3) Navigating the website 

Evaluation:

Does the fashion brand have a mobile website (adjusted version) of their website and will it automatically switch over to the mobile version/ mobile optimized website?

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