Introduction:
51% of consumers said they are more likely to buy a product since becoming a fan on Facebook, according to Erica Swallow, Mashable. Erica refer to a study: 10 Facts about Consumer Behavior on Facebook. How well is Swedish Fashion Brands Embracing Social Media channels?
This is a sequel on my previous published post (2011-06-04): Social Media and Swedish Fashion Brands: Current Presence in Social Media
Summary:
I've evaluated 38 Swedish fashion brands Social Media Presence. 37 of 38 fashion brands are present on Facebook. Pour is the only fashion brand not present on Facebook. Tiger of Sweden Facebook group is still scheduled to be archived.
14 of 38 fashion brands; Acne, Björn Borg, Filippa K, Frank Dandy Superwear, H&M, J. Lindeberg, Nakkna, Nudie Jeans, Odd Molly, Peak Performance, Tiger of Sweden, Velour,WeSC and Whyred, could be “liked” (Facebook) and “followed” (Twitter) and “subscribed” (YouTube) and their online web shops offers sharing of content/fashion garment to your friends on Facebook and/or Twitter.
21 of 38 fashion brands are present on Twitter except; BURFITT, Camilla Norrback, Carin Wester, Cheap Monday, Diana Orving, Hope, Julian Red, Nikolaj d'Étoiles, Noir et Blanc, Obscur, Pour, Resteröds, Rodebjer, SÄBY, The Local Firm, Uniforms For The Dedicated and V Ave Shoe Repair.
23 of 38 fashion brands are present on YouTube except; BURFITT, Carin Wester, Diana Orving, Julian Red, Minimarket, Noir et Blanc, Obscur, Our Legacy, Pour, Resteröds, Rodebjer, SÄBY, StyleIn, Swedish Hasbeens and Whyzeck.
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